The operating system
for PR professionals

Presskid uses advanced AI to analyze thousands of recent articles published by journalists. Instead of simple keyword matching, our system understands the context, topics, tone, and focus of each journalist's work. When you submit your story, we compare it against this deep understanding to find journalists whose actual coverage patterns align with your narrative.

Traditional media databases give you static contact lists filtered by beat or publication. Presskid goes deeper – we analyze each journalist's recent articles to understand what they actually write about right now, not what their bio says. Plus, we generate personalized pitches that reference their specific work, dramatically improving response rates.

Each pitch our AI generates references the journalist's actual recent articles, writing style, and coverage areas. It's not a template with a name swapped in – it's a genuine pitch that shows you've done your homework. Journalists notice and appreciate this, which is why our users see significantly higher response rates.