Blog
PR tips, AI insights, and journalist outreach strategies from the Presskid team.
Trade Show PR: How to Use Events for Media Coverage
How to use trade shows and industry events for media coverage. Preparation, timing, the common mistakes, and how to generate coverage after the event ends.
PR for German SMEs: Why Mittelstand Companies Need More PR
Why German Mittelstand companies underinvest in PR and what they're losing. Story types that consistently work, entry points, and how to start building coverage.
How German Newsrooms Work: A PR Professional's Guide
How editorial decision-making works in German newsrooms. The structures, rhythms, and journalist expectations that shape whether your PR work lands or gets ignored.
Top Business Media in Germany: A PR Guide
Which German business media outlets matter most for PR. Reach, audiences, editorial profiles, and what each publication needs from a pitch to cover you.
Quarterly PR Planning: How to Structure Your Outreach Year
How to run quarterly PR planning that keeps media outreach consistent and strategic. Editorial calendar logic and the review cycle that improves results.
PR Budget Planning: How Much Should You Spend on PR?
How to set a PR budget that matches business goals. The benchmarks, allocation logic, and common budget mistakes that prevent PR investment from producing returns.
In-House PR vs. PR Agency: How to Decide
How to decide between in-house PR and a PR agency. The real trade-offs, when each model consistently wins, and the hybrid approach most companies land on.
How to Create a PR Strategy: A Framework That Works
How to build a PR strategy that connects to business goals. The framework for objectives, audiences, messages, and measurement built from the ground up.
Social Media Crisis Management for PR Teams
How PR teams should handle social media during a crisis. Platform tactics, monitoring setup, response protocols, and the escalation decisions that matter.
The First 60 Minutes of a PR Crisis: Step by Step
What to do in the first 60 minutes of a PR crisis. The exact actions, decisions, and common mistakes that determine whether a crisis escalates or gets contained.
How to Handle Negative Press Coverage
What to do when press coverage goes against you. Response decisions, correction requests, spokesperson approach, and when staying silent is the right call.
Crisis Communication Plan: A Step-by-Step Template
How to build a crisis communication plan that holds up under pressure. Roles, response protocols, message frameworks, and the steps most organizations skip.
Media Impressions vs. Media Impact: What Actually Matters
Why media impressions mislead PR measurement and what media impact metrics actually reveal. The case for quality over volume in press coverage evaluation.
PR Reporting: How to Build Reports Your CEO Reads
How to build PR reports that leadership actually engages with. Structure, metrics, framing, and the common formats that get ignored versus the ones that land.
PR ROI: How to Prove the Value of Media Relations
How to build a credible PR ROI case. Connecting media coverage to business outcomes, avoiding the AVE trap, and presenting value to budget decision-makers.
How to Measure PR Success: Metrics That Actually Matter
How to measure PR success without falling back on AVE and impressions. The metrics that connect PR activity to business outcomes and how to track them.
When Not to Send a Press Release
Not every announcement needs a press release. Learn which news doesn't warrant one, the signs your release is a vanity exercise, and what to do instead.
Press Release Template: Copy, Customize, Send
A press release template you can actually use, with section-by-section guidance on headlines, leads, quotes, boilerplate, and the mistakes that break each block.
Press Release Distribution: Where to Send and Where Not To
How to distribute press releases effectively. Wire services, direct outreach, media databases, timing, and the targeting logic that determines coverage.
How to Write a Press Release: The 2026 Guide
Learn how to write a press release journalists actually read. Structure, headlines, leads, quotes, boilerplate, and the checklist before you hit send.
PR Strategy for Series C and Late-Stage Companies
At Series C, PR becomes reputation management. You're big enough to have critics, complex enough to need crisis prep, and close enough to liquidity to need IPO communications.
PR for Healthcare Startups: Building Trust in the Most Scrutinized Market
Healthcare PR operates under rules that don't apply to other sectors. Regulatory sensitivity, clinical evidence, and patient trust change everything. Here's how to get it right.
Series B PR Strategy: From Startup Story to Market Leadership
Series B is where startup PR breaks down. You're too big to be scrappy, too small to be corporate. Here's how to build a PR system that matches your growth stage.
PR for Fintech Startups: How to Get Coverage in a Crowded Market
Fintech PR requires navigating regulation, building trust, and standing out in a saturated market. Here's what actually gets fintech startups into the press.
How to Build a Media List That Actually Works
Most media list guides are outdated. The 2026 approach: dynamic relevance scoring, tiered contacts, and a system that doesn't go stale between campaigns.
How to Find the Right Journalist for Your Story
Byline research, social media signals, AI matching – the step-by-step 2026 workflow for finding the right journalist who'll actually care about your PR pitch.
Why 97% of PR Pitches Get Ignored – And the Fix
86% of journalists bin pitches irrelevant to their beat. The problem isn't writing quality – it's targeting. Here's the data and the fix that actually works.
AI in PR: What Actually Works and What's Hype
AI journalist matching produces results. AI-written press releases mostly don't. An honest breakdown of which AI PR tools deliver value and which sell promises.
How to Write a PR Pitch That Gets Opened
What journalists actually see, think, and delete in 4 seconds. Subject line mechanics, personalization that holds up, and structure that earns a read.
Startup PR: How to Get Media Coverage Without an Agency
When journalists listen to startups, what they actually need, and the five mistakes almost every founder makes. A realistic roadmap for early-stage PR.
Series A PR Strategy: Beyond the Funding Announcement
Your Series A is your credibility inflection point. Here's how to run the announcement, sustain coverage for months after, and build a PR system that scales with you.
How to Do PR in Germany: The Complete Guide for Startups
German media works differently from US or UK press. Different editorial culture, different relationship rules, different story preferences. Here's how to get coverage in Germany.
B2B PR Strategy: How to Get Coverage When Your Product Isn't Sexy
B2B products don't get viral press. They get strategic coverage that drives pipeline. Here's how to build a B2B PR strategy that turns media attention into revenue.
PR for Bootstrapped Companies: Your Unfair Advantage
Bootstrapped founders have a better PR story than funded startups — they just don't know it. Here's how to turn profitability and independence into coverage that converts.
PR for SaaS Companies: The Playbook That Gets Coverage
SaaS PR isn't like consumer PR. Different story angles, different journalists, different timing. Here's what actually works to get your software company in the press.
PR for Seed-Stage Startups: What Actually Works
Most seed startups waste time and money on PR. Here's when it makes sense, what stories land, and how to build journalist relationships that pay off at launch.
How AI Is Revolutionizing PR and Journalist Outreach
Traditional PR outreach is broken. Here's how AI-powered journalist matching is replacing spray-and-pray pitching with precision targeting that actually gets coverage.